Meaningful partnerships. Real relationships. Shared success.

Sponsorships That Create Opportunity. Events That Bring People Together.

Shared Applause helps businesses and organizations develop corporate sponsorships, plan and manage events, build strategic partnerships, and evaluate marketing opportunities.

From comprehensive services to targeted project support, we provide a personal, hands-on approach built around your goals, resources, and budget.

Sponsorship development • Event management • Partnership strategy • Advertising & media opportunities

Start a conversation: 607-738-7348

THE BRAND BEHIND THE CONNECTION
Shared Applause logo: three figures reaching together toward a shared golden star
3SIDES
ONE SUCCESS

WHY WE EXIST

More Than a Sponsorship. A Partnership Worth Building.

Successful partnerships begin with understanding what matters to everyone involved.

For businesses, that means reaching the right people and creating valuable customer connections.

For organizations, that means securing financial support, resources, and relationships that help their programs and events grow.

And for the people who attend, participate, and support those experiences, it means creating memories and connections that last.

At Shared Applause, we bring these interests together through thoughtful planning, personal relationships, and a hands-on approach.

OUR SERVICES

The Right Partnership. The Right Plan. The Right Support.

Every business, organization, and event has different goals.

Some need a complete sponsorship sales program. Others need experienced assistance planning an event, developing business relationships, or evaluating marketing opportunities.

Shared Applause offers both comprehensive services and targeted project support, allowing clients to choose an approach that matches their objectives, available resources, and budget.

We combine personal relationships, practical planning, and hands-on involvement to help clients move from ideas to action.

01 / REVENUE

Corporate Sponsorship Development

From Opportunity to Partnership

Shared Applause provides full-service corporate sponsorship development for organizations seeking to build or strengthen their sponsorship programs.

Our work can begin with evaluating sponsorship assets and creating compelling proposals, then continue through identifying prospective partners, initiating outreach, presenting opportunities, negotiating agreements, and supporting sponsor relationships.

Services include:

  • Sponsorship program evaluation and strategy
  • Sponsorship inventory, packages, and pricing recommendations
  • Prospect identification and research
  • Corporate outreach and follow-up
  • Sales presentations and proposal development
  • Sponsorship negotiations and agreement support
  • Sponsor activation coordination and renewal planning

We approach sponsorship development with a focus on creating meaningful value for businesses, organizations, and audiences.

All sponsorship terms and final commitments remain subject to client approval and agreed contractual authority.

02 / EXPERIENCE

Event Planning & Management

From the First Idea to the Final Applause

Memorable events require thoughtful planning, clear communication, and careful execution.

Shared Applause offers both full-service event planning and management and individual event support services.

Whether an organization needs someone to coordinate an entire event or assistance with specific parts of the process, we develop a plan around the event's goals, budget, and logistical requirements.

Full-service event management may include:

  • Event concepts and strategic planning
  • Budget development and timeline management
  • Venue research and coordination
  • Vendor sourcing and communication
  • Sponsorship integration
  • Event marketing and promotional coordination
  • Operational planning and logistics
  • On-site event coordination and execution oversight
  • Post-event review and recommendations

Individual event services may include:

  • Event planning consultations
  • Budgeting and timeline preparation
  • Vendor or venue coordination
  • Sponsorship development
  • Promotional planning
  • Event-day coordination
  • Project-specific logistical support

From community celebrations and nonprofit events to corporate gatherings, sports, and entertainment experiences, our objective is to help clients deliver organized, engaging events.

Services, staffing, outside vendors, and responsibilities are established through a customized project proposal.

03 / CONNECTION

Strategic Partnerships

Bringing the Right People and Organizations Together

Some of the most valuable business opportunities begin with a conversation and grow into relationships that benefit everyone involved.

Shared Applause helps businesses and organizations explore strategic relationships beyond traditional paid sponsorships.

Our work can include identifying potential partners, making appropriate introductions, developing collaborative proposals, coordinating discussions, and helping establish mutually beneficial initiatives.

Services may include:

  • Strategic partner identification
  • Business-to-business introductions
  • Community collaboration opportunities
  • Co-branded promotional initiatives
  • Cross-marketing relationships
  • Joint project and partnership planning
  • Partnership proposals and coordination

The goal is to create purposeful relationships grounded in shared objectives, not simply connections for their own sake.

04 / DIRECTION

Advertising & Media Opportunity Brokerage

Shared Applause helps businesses identify, evaluate, and negotiate advertising, sponsorship, media placement, and promotional opportunities that align with their goals and target audiences.

We connect businesses with sports organizations, event venues, media outlets, community organizations, and other promotional partners to help them discover and secure valuable marketing opportunities.

Our services include opportunity research, prospect and partner introductions, advertising and sponsorship package evaluations, rate negotiations, agreement coordination, and relationship development.

Our focus is on connecting businesses with opportunities and negotiating partnerships—not producing creative advertising materials.

Graphic design, logo creation, video production, website development, and comprehensive digital marketing management are not currently provided by Shared Applause.

CUSTOMIZED SERVICES

Built Around Your Goals. Not a One-Size-Fits-All Package.

Shared Applause recognizes that every organization has its own priorities, resources, and challenges.

We begin by learning about your objectives, then recommend the services best suited to your project.

Some clients may need comprehensive, ongoing support. Others may benefit from a clearly defined assignment or a specific phase of a larger initiative.

Following an introductory conversation, we can prepare a customized proposal outlining the recommended scope, responsibilities, deliverables, timeline, and fees.

Let's Discuss Your Project Or call 607-738-7348

OUR GUIDING PRINCIPLE

The Triple Play Philosophy.

Every great partnership should create value for three essential groups.

01

The Sponsors

Businesses gain meaningful visibility, opportunities to connect with customers, and partnerships that support their marketing objectives.

02

The Organizations

Teams, venues, nonprofits, event organizers, and other organizations gain revenue, resources, and relationships that help sustain and grow their programs and experiences.

03

The Audience & Community

Fans, attendees, participants, and communities benefit from engaging events, memorable experiences, and lasting connections.

When all three succeed, sponsorship becomes more than a transaction.

It becomes a relationship built around shared value.

THREE SIDES. ONE PARTNERSHIP. SHARED SUCCESS.

WHERE CONNECTION HAPPENS

Built for experiences people care about.

Whether it's a stadium, a stage, a conference room, or a community gathering, we believe people deserve a reason to show up and connect.

Sports & EntertainmentLive Music & ConcertsNonprofit FundraisersCommunity FestivalsCorporate GatheringsVenues & Organizations
THE HUMAN SIDE OF BUSINESS
It isn't only
what happens on stage.

It's what stays with us after.

MEET OUR FOUNDER

Built on Experience. Driven by Relationships.

Shared Applause was founded by Justin Meeker, whose professional background includes sponsorship work with the Binghamton Rumble Ponies and experience building relationships with local, regional, and national business accounts.

Through that work, Justin developed an appreciation for the relationships that make sponsorships and live experiences possible.

Behind every successful partnership are people: the businesses investing in an opportunity, the organizations working to create something special, and the fans and communities who make those experiences meaningful.

That belief inspired Shared Applause.

Our approach is personal, practical, and centered on understanding what each client hopes to accomplish.

As a founder-led business, Shared Applause offers clients direct collaboration with Justin throughout their projects.

Our mission: To build meaningful partnerships that help businesses grow, strengthen organizations, and bring people together through exceptional live experiences.

Let's Talk Partnerships

LET'S CREATE THE NEXT GREAT MOMENT

Let's Create Something Worth Applauding.

Whether you're looking to grow sponsorship revenue, build new corporate relationships, plan an event, or explore opportunities to strengthen your marketing, we'd welcome the conversation.

Tell us what you're working toward. We'll help you explore what comes next.

✦

Justin Meeker

Founder, Shared Applause

Email justin@sharedapplause.com. Tell us about your organization or event, and we'll follow up to arrange a conversation.

Call 607-738-7348

Start a Conversation Call Justin